Made in Italy

https://www.mimit.gov.it/it/made-in-italy/campagna-informativa

Click on the video link too.

https://www.mimit.gov.it/it/made-in-italy/legge-quadro

https://www.mimit.gov.it/it/made-in-italy/legge-quadro/filiere-strategiche

https://www.mimit.gov.it/it/made-in-italy/legge-quadro/istruzione-e-formazione

https://www.mimit.gov.it/it/made-in-italy/legge-quadro/promozione-dei-prodotti

https://www.mimit.gov.it/it/made-in-italy/legge-quadro/tutela-del-made-in-italy

https://www.normattiva.it/atto/caricaDettaglioAtto?atto.dataPubblicazioneGazzetta=2023-12-27&atto.codiceRedazionale=23G00221&atto.articolo.numero=0&atto.articolo.sottoArticolo=1&atto.articolo.sottoArticolo1=0&qId=556d7f61-06f7-48e9-8d7d-ccbfb6c9c149&tabID=0.3814663802332574&title=lbl.dettaglioAtto!vig=

2026

https://www.mimit.gov.it/it/made-in-italy/giornata

https://www.abi.it/giornata-nazionale-del-made-in-italy-2026/#:~:text=In%20occasione%20della%20Giornata%20Nazionale,a%20sostegno%20del%20sistema%20produttivo.

https://www.governo.it/it/media/campagna-di-comunicazione-istituzionale-giornata-nazionale-del-made-italy-2026/31383

https://tg24.sky.it/economia/2026/04/15/giornata-nazionale-made-in-italy-dati

https://www.mim.gov.it/web/guest/-/giornata-nazionale-del-made-in-italy-2026-le-iniziative-del-mim-il-video-del-ministro-valditara

Presentazione Rapporto Esportare la Dolce Vita

Il 3 marzo 2026, presso il Museo del Tessuto di Prato, è stato presentato “Esportare la Dolce Vita – Bello e Ben Fatto: il potenziale del Made in Italy nel panorama internazionale”, rapporto del Centro Studi Confindustria dedicato all’analisi delle opportunità di crescita delle produzioni italiane di qualità sui mercati esteri.

Lo studio approfondisce il ruolo strategico dei comparti del cosiddetto “Bello e Ben Fatto”, espressione distintiva della manifattura italiana, come leva di competitività internazionale, valorizzando identità produttiva, qualità, design e cultura industriale che caratterizzano il Made in Italy nel mondo.

L’incontro rappresenta un momento di confronto sui trend dell’export italiano, sulle prospettive di posizionamento nei mercati globali e sulle strategie per rafforzare la presenza delle imprese italiane nei mercati dove qualità, design e identità produttiva rappresentano il principale fattore competitivo.

Il Rapporto di Previsione – Primavera 2026 del Centro Studi Confindustria evidenzia un Made in Italy resiliente ma esposto a rischi geopolitici. Sebbene il settore vanti un export in crescita (+3,3%) e un valore di 93,3 miliardi, lo scenario di base prevede una crescita del PIL dello 0,5%, che potrebbe ridursi a -0,7% in caso di scenari avversi. 

Punti Chiave del Rapporto Confindustria 2026:

• Export e Mercati: Nonostante un lieve calo del fatturato interno nel 2024, le esportazioni italiane mostrano forza, con una crescita significativa specialmente verso gli Stati Uniti.
• Rischi Geopolitici: Il report segnala che il PIL italiano nel 2026 è condizionato dal prolungamento dei conflitti attuali e dalla stabilità degli snodi strategici energetici, come il Mar Rosso o Hormuz.
• Moda e Settore Premium: Il settore moda, spesso fulcro del Made in Italy, punta a un piano di rilancio da 4 miliardi per la filiera, focalizzandosi su competenze e innovazione.
• Competitività: Il rapporto sottolinea la necessità di modernizzazione, con il 79% dei giovani attratti dal settore, evidenziando il ruolo cruciale della formazione e dell'innovazione per sostenere l'eccellenza. 

Il quadro descritto mostra una "Dolce Vita" ancora forte sui mercati internazionali, ma che richiede strategie di tutela e innovazione per sbloccare ulteriore potenziale di crescita.

Al 2026, il Rapporto del Centro Studi Confindustria (13ª edizione) evidenzia che il «Bello e Ben Fatto» (BBF) italiano è un pilastro economico fondamentale, con un valore stimato intorno al 16,5% del Pil nazionale e circa 240 miliardi di euro. Il rapporto sottolinea il forte potenziale internazionale, ma evidenzia anche rischi per la crescita legati a guerre, dazi e incertezza globale. 

• Settori Chiave: Il BBF include moda, agroalimentare, arredamento, automazione e nautica, rappresentando l'eccellenza creativa e tecnologica.
• Potenziale Internazionale: Esiste un significativo potenziale inespresso, particolarmente nei mercati emergenti.
• Sfide: Il 2026 è caratterizzato da un panorama internazionale complesso, con tensioni geopolitiche e dazi che potrebbero frenare l'export.
• Riposizionamento: È cruciale innalzare il contenuto tecnologico e la sostenibilità (design ecosostenibile) per mantenere la competitività. 

Il Made in Italy si conferma tra i marchi con la migliore reputazione al mondo, ma necessita di strategie adattive per affrontare il nuovo contesto geo-economico. 

https://confindustriasp.it/2026/04/rapporto-di-previsione-del-centro-studi-confindustria-guerre-dazi-incertezza-a-rischio-la-crescita/

I settori chiave del "Made in Italy" si concentrano sulle cosiddette "4 A" (Abbigliamento-Moda, Agroalimentare-Vini, Arredo-Casa, Automazione-Meccanica), eccellendo per qualità, design e artigianalità. Altri comparti fondamentali includono l'automotive, l'aerospaziale, la cosmetica e l'occhialeria, trainando l'export con un forte surplus commerciale. 

I Principali Settori del Made in Italy:

• Sistema Moda e Abbigliamento: Tessuti, abbigliamento, pelletteria, calzature e accessori di lusso, riconosciuti globalmente per stile e qualità.
• Agroalimentare e Vini: Eccellenze enogastronomiche, prodotti DOP e IGP, vini di alta qualità e la dieta mediterranea.
• Arredo e Design: Mobili, complementi d'arredo, ceramiche e illuminazione, famosi per il design italiano.
• Automazione e Meccanica: Macchinari industriali, robotica, gomma-plastica e componentistica avanzata.
• Automotive e Aerospaziale: Veicoli, motori, motociclette, biciclette e tecnologie aerospaziali.
• Altri settori di eccellenza: Cosmetica, oreficeria, orologeria e occhialeria. 

Il Made in Italy rappresenta il "saper fare" italiano, un mix di tradizione, creatività e innovazione che si distingue nei mercati internazionali.

https://sustainabilityaward.it/cosa-sono-le-quattro-a-del-made-in-italy/#:~:text=Cosa%20sono%20le%20quattro%20A%20del%20Made,%C2%B7%20Arredamento%20%C2%B7%20Automazione%20%C2%B7%20II%20limiti

https://it.wikipedia.org/wiki/Made_in_Italy#:~:text=Settori%20produttivi%20%C2%B7%20arredo%20%C2%B7%20arte%20%C2%B7,%C2%B7%20motociclette%20%C2%B7%20biciclette%20%C2%B7%20veicoli%20commerciali

Nel 2025, le esportazioni italiane (Made in Italy) mostrano una solida crescita, con un aumento previsto del +3,3% (o +3,1% secondo stime preliminari) rispetto all'anno precedente. 

Ecco i punti chiave sull'incidenza del Made in Italy nel 2025:

• Valore Export: Il valore totale delle esportazioni ha raggiunto circa 643 miliardi di euro nel 2025.
• Settori Trainanti: Il successo è trainato principalmente dai comparti farmaceutico, trasporti, cosmesi e agroalimentare.
• Incidenza sul PIL: L'export italiano complessivo rappresenta quasi il 40% del Prodotto Interno Lordo (PIL).
• Settori Specifici (Made in Italy): Le esportazioni agroalimentari di alta qualità continuano a crescere, con picchi significativi nel settore caffè (+24,6%) e confetture (+20%). 

Nonostante le tensioni geopolitiche e i dazi, il Made in Italy ha mostrato grande resilienza, con una forte domanda dai mercati esteri, specialmente in Svizzera, Asia e USA (+7,2%)

https://www.unimpresa.it/export-2025/72709#:~:text=Export%20Italia%20+3%2C3%25%20nel%202025.%20Verso%20gli,e%20trasporti%20trainano%20il%20made%20in%20Italy.

Some brands

• Barilla – food company;
• Benetton – global fashion brand;
• Ferrero – manufacturer of chocolate and other confectionery products;
• Indesit – home appliances; and.
• Luxottica – the world's largest eyewear company.

Then

• 1. Armani
• 2. Barilla
• 3. Bulgari
• 4. Ducati
• 5. Ferrari
• 6. Ferrero
• 7. Martini
• 8. Piaggio
• 9. Prada
• 10. Valentino

From : https://blog.smarteventi.it/en/made-in-italy-10-brands-style.html#idx0

https://www.manecapri.com/en/magazine/made-in-italy-crafts

https://www.visititaly.eu/history-and-traditions/made-in-italy-products-designer-furniture-high-fashion-and-good-food

https://www.vestilanatura.it/en/made-in-italy-clothing/

https://italysegreta.com/a-fashion-stylists-guide-to-made-in-italy-crafts/

https://www.vrmspa.com/made-in-italy/

Videos

https://www.google.com/search?sca_esv=00e10f0057297768&udm=7&q=made+in+italy+examples&sa=X&ved=2ahUKEwjm_Krl3vKTAxVYzwIHHYFiAW0Q8ccDKAJ6BAhhEAQ&biw=1093&bih=479&dpr=1.25

https://www.google.com/search?q=made+in+italy+companies&sca_esv=00e10f0057297768&udm=7&biw=1093&bih=479&ei=vAfhaajvFJShi-gPhpjroQc&ved=0ahUKEwiovaaC3_KTAxWU0AIHHQbMOnQQ4dUDCBE&uact=5&oq=made+in+italy+companies&gs_lp=EhZnd3Mtd2l6LW1vZGVsZXNzLXZpZGVvIhdtYWRlIGluIGl0YWx5IGNvbXBhbmllczIFEAAY7wUyBRAAGO8FMgUQABjvBTIFEAAY7wUyCBAAGIAEGKIESOQ2UN0KWLQycAF4AJABAJgBUaAB4AWqAQIxMLgBA8gBAPgBAZgCC6ACqgfCAgUQABiABMICCxAAGIAEGIoFGJECwgILEAAYgAQYigUYhgPCAgYQABgWGB6YAwCIBgGSBwQxMC4xoAeuJ7IHAzkuMbgHmgfCBwUzLTguM8gHpgGACAE&sclient=gws-wiz-modeless-video#ip=1

Sudan

https://www.ispionline.it/it/pubblicazione/sudan-tre-anni-di-guerra-invisibile-235476

EU integration and some of the challenges it faces

The free circulation of goods, people, services, and capital within the EU

While the European Union's Single Market is legally founded on the "four freedoms"—goods, people, services, and capital—an imbalance exists in the implementation, with free circulation of goods and people being more advanced than that of services and capital. The free movement of capital is the most recent, only becoming a directly applicable treaty freedom with the Maastricht Treaty. 

Reasons for the Imbalance

• Physical vs. Intangible: Deep Integration of goods: The free movement of goods is the cornerstone of the EU, achieving an area without internal borders for products through the elimination of customs duties, quantitative restrictions, and the harmonization of standards. Goods are tangible and follow clear customs codes, making them easier to harmonize. Services are often tied to people (requiring free movement of labour) and are "stagnating" in terms of cross-border trade, with many service sectors still heavily regulated at the national level. Only about 20% of services in the EU are provided across borders. Goods are physical and easier to harmonize, whereas services are often tied to local regulations (legal, technical and professional).
• National Regulations & Barriers: Despite the Services Directive (2006/123/EC), numerous legal and administrative obstacles persist in Member States, hindering the cross-border provision of services.
• Capital Market Fragmentation: The free movement of capital is hindered by fragmented financial markets, varying national tax laws, and lack of a complete Capital Markets Union (CMU), limiting investment opportunities. Capital movements are often restricted by national tax, public policy, or security concerns.
• Exceptions and Security: Treaties allow for restrictions on capital movements for reasons of public policy, security, and the prudential supervision of financial institutions.
• National Identity Protection: Member States often protect regulated business services, leading to "unnecessary regulation" that hampers the single market. 

Consequences of the Imbalance
The under-development of integrated services and capital markets causes several issues: 

• Reduced Investment: It leads to lower foreign direct investment and slower economic growth.
• Global Competition: European tech start-ups and innovative firms often lack access to the same levels of venture capital as their US counterparts, leading them to seek funding or relocate outside the EU.
• Competitiveness Challenges: The lack of a true, deeply integrated digital and services market leaves the EU lagging in competitiveness and technological progress compared to other regions.
• Economic Disparity: Fragmentation results in higher funding costs for firms in certain countries. The imbalance can aggravate regional differences. If capital cannot flow easily to productive areas and services cannot easily cross borders, it may inhibit development in certain regions (e.g., Eastern Europe).

These issues are Impediments to Growth. A well-functioning Single Market is still hampered by these persistent barriers. The EU is actively trying to address this, notably through the development of the Capital Markets Union and initiatives to modernize service regulations, including the "construction services act". 

The social dumping of posted workers in the EU

The "social dumping" debate surrounding posted workers in the European Union (EU) centers on the competition generated when companies send employees from low-wage member states to work temporarily in high-wage member states, often paying lower wages and social contributions than local competitors. 

This practice has become a significant source of tension within the EU, pitting the economic freedom of services against the protection of national social security systems and workers' rights. 

Core Issues and Arguments

• Definition: The European Commission has defined this form of social dumping as a situation "where foreign service providers can undercut local service providers, because their labour standards are lower".
• The "Same Work, Same Place, Same Pay" Principle: Initiated by Commission President Juncker in 2014, this principle was designed to combat social dumping by ensuring that posted workers receive the same remuneration as local employees.
• Opposition from the Periphery: Several Central and East European countries, along with business associations, argue that "equal pay" is a protectionist measure that disrupts the comparative advantage of lower-cost countries and hampers economic integration.
• Abuses of the System: The debate is compounded by "letter-box" companies (fake, non-operational firms established abroad) and "rotational posting," where workers are frequently replaced to avoid host-country rules. 

Evolution of the Regulatory Framework

To address these concerns, the EU has updated its framework, moving from minimum standards to a broader concept of remuneration: 

• 1996 Posting of Workers Directive (PWD): Set minimum standards (like minimum wage, working hours).
• 2014 Enforcement Directive (ED): Designed to combat fraud and abuse by increasing transparency and facilitating cross-border penalties.
• 2018 Revision of the PWD (Directive (EU) 2018/957): A "Revised PWD" was adopted to ensure that the same rules regarding remuneration (not just minimum wage) and allowances apply, closing the gap between domestic and posted workers. 

Recent Developments and Current Trends (2024–2026)

• 2024 Commission Report: A report published on April 30, 2024, found that the 2018 revised directive improved working conditions, but emphasized the need for better enforcement and continued to address non-conformity in some member states.
• Stricter National Measures: Member States continue to tighten controls. For instance, Denmark introduced new, stricter reporting requirements effective in 2025 and 2026 to combat social dumping.

So there continue to be persistent challenges. Despite the revisions, a series of issues remain regarding the high number of undeclared workers compared to declared posted workers, as well as complex enforcement in sectors like construction.

Enrico Letta

https://www.france24.com/en/tv-shows/talking-europe/20260413-mideast-war-a-big-problem-for-eu-competitiveness-former-italian-prime-minister-enrico-letta

The Hungarian elections – a turning point for the EU?

Viktor Orbán has conceded defeat after 16 years in power, with the opposition Tisza party, led by Péter Magyar, securing a decisive victory and a potential two-thirds supermajority. 

This shift is widely expected to allow the European Union to move forward on critical policy issues that were previously stalled by Hungarian vetoes. 

Why the EU may be able to move forward now

• End of "Veto Diplomacy": Hungary has been responsible for a significant share of EU vetoes recently, hindering support for Ukraine and sanctions against Russia. The new leadership is expected to end this disruptive policy and realign with EU consensus.
• Unblocking aid and funds: The removal of the Orban government removes the main obstacle to critical EU financial aid packages for Ukraine and the unlocking of billions in frozen EU funds destined for Hungary.
• Restoring judicial independence: Peter Magyar has pledged to reintegrate Hungary into the EU's judicial system and rejoin the European Public Prosecutor's Office.
• Enhanced security unity: EU leaders have hailed the result, with leaders like Poland's Donald Tusk welcoming a strengthened, united Europe. 

Limits to the transformation
While the shift is historic, analysts note that the change will be more in tone than absolute substance on certain issues: 

• Cautious approach to Ukraine: While removing the "blackmail" element, the new administration has signaled it will still protect Hungarian interests, including being cautious on rapid EU accession for Ukraine.
• Energy dependence: Hungary’s deep dependence on Russian energy, cultivated under Orbán, cannot be changed overnight.
• Internal reforms: The new government will need time to undo years of institutional change made by the previous administration. 

To sum up, as of April 13, 2026, the European Union may now have the opportunity to move forward with greater unity on key foreign policy issues, security, and financial matters, removing the major internal bottleneck created by the previous Hungarian government.

Magyar says ready to talk with Meloni, Italy is a key partner

https://www.ansa.it/english/news/world/2026/04/13/magyar-says-ready-to-talk-with-meloni-italy-is-a-key-partner_62fee2c3-06af-4b3a-9d37-551d902bfb73.html#:~:text=Centre%2Dright%20Hungarian%20Prime%20Minister,16:25 

See also:

https://www.ispionline.it/it/pubblicazione/ungheria-il-dopo-orban-e-il-futuro-delleuropa-235164

Syria

 https://www.osorin.it/uploads/model_4/.files/213_item_2.pdf?v=1775812184

Diplomacy and support for the Made in Italy campaign

New training programs for diplomatic personnel https://www.esteri.it/en/sala_stampa/archivionotizie/diplomazia-economica/2026/03/diplomazia-e-imprese-firmati-i-nuovi-protocolli-per-rafforzare-il-made-in-italy-nel-mondo/

https://www.youtube.com/watch?v=BNUUuvy-HJM

https://www.esteri.it/it/diplomazia-economica-e-politica-commerciale/diplomaziaeconomica/sostegno-all-internazionalizzazione/archivio-delle-iniziative-a-sostegno-dell-internazionalizzazione-realizzate-nel-triennio-2020-2023/campagna-di-nation-branding-be-it/

https://www.mimit.gov.it/en/made-in-italy-en

https://www.mimit.gov.it/en/made-in-italy-en/national-day

https://www.mimit.gov.it/it/eventi-2026

https://www.mimit.gov.it/it/notizie-stampa/resilienti-attrattivi-e-competitivi-presentato-al-mimit-il-report-le-nuove-sfide-del-made-in-italy

https://www.ansa.it/sito/notizie/mondo/news_dalle_ambasciate/2026/04/10/a-new-delhi-si-celebra-la-giornata-del-made-in-italy_bfed8750-dafa-4a6d-a427-ae4415f1acb4.html

https://www.ministeroturismo.gov.it/made-in-italy-la-bellezza-dellitalia-e-piu-forte-di-qualsiasi-dazio/

https://www.youtube.com/watch?v=2moIJ7T4jN8

https://www.youtube.com/watch?v=22TaZfDxra4

from ‘Made in Italy’ to ‘Made with Italy’

https://24oreworkshop.ilsole24ore.com/il-made-in-italy-alla-prova-del-mondo-che-cambia/

https://www.balcanicaucaso.org/cp_article/lalbania-e-il-made-with-italy-il-marchio-etico-di-una-relazione-forte/

"Made with Italy" è un marchio etico che indica una collaborazione produttiva o una relazione forte tra l'Italia e un altro paese, differenziandosi dal classico "Made in Italy". A differenza dell'origine italiana totale, questa dicitura sottolinea spesso progetti di cooperazione, scambio di competenze e filiere condivise, valorizzando il legame con il know-how italiano. 

·         Significato Etico e Relazionale: Spesso utilizzato in contesti di sviluppo, progetti di partnership o cooperazione internazionale (ad esempio tra Italia e Albania), evidenzia una relazione sinergica piuttosto che la semplice origine geografica.

·         Differenza dal "Made in Italy": Il classico Made in Italy certifica che un prodotto è interamente realizzato o ha subito la trasformazione sostanziale in Italia. Il Made with Italy invece, valorizza la collaborazione italiana nel processo produttivo, anche se non tutto il prodotto è nato nel Bel Paese.

·         Valore Aggiunto: Suggerisce che il prodotto è stato realizzato "con" il contributo, il design, la tecnologia o le materie prime provenienti dall'Italia, portando con sé il "saper fare" italiano. 

·         In sintesi, mentre il Made in Italy è un'indicazione d'origine, Made with Italy è un marchio di partnership etica. 

A marketing strategy, industrial tours

https://www.italianstories.it/it/home

and industrial virtual tours

Virtual tours of Made in Italy manufacturing allow for immersive, 360-degree exploration of production facilities, showrooms, and research centers. Key examples include tours of the Pittini Group steelworks, Maddalena S.p.A. precision engineering, and La Meccanica's machinery production, highlighting craftsmanship and technology. 

Gruppo Pittini +2

Key Made in Italy Virtual Production Tours

·         Engineering & Industry:

o    Pittini Group: Features tours of steel production plants, showcasing the process and the people involved.

o    Maddalena S.p.A.: Provides a 360° tour of their Povoletto facility, including production areas, offices, and a rooftop view, available in 5 languages.

o    La Meccanica: Offers a tour of their die and machinery production facilities, including the pellet mill testing line.

o    ARET: Features high-precision mechanical grinding workshops.

·         Manufacturing & Materials:

o    BAP S.p.A.: A virtual tour showcasing button manufacturing.

o    Corozite: A tour focusing on button production from raw material.

o    FAEN: Displays a large industrial painting plant.

o    Marazzi & Ragno: Features a large 360° virtual showroom covering over 3,000 square meters.

·         Showrooms & Design:

o    Biopietra: A virtual tour of their showroom in Puegnago del Garda, showing sustainable stone products.

o    Beyond the Surface: An project showcasing the structural complexity and manufacturing of Italian sofas. 

Technology & Features

·         360° Interaction: High-definition panning allows for navigation inside factories and showrooms.

·         Informative Hotspots: Virtual points of interest (hot spots) are often embedded to provide technical details, videos, or product specs.

·         Accessibility: Most tours are accessible via standard web browsers on computers, tablets, and smartphones, and often support VR headsets for an enhanced experience.

·         Platform: Many are produced using 360° VR technology and Google Street View technology, allowing for seamless navigation. 

These tours are often created by specialized Italian firms like VisualPro 360 and IF Experience to support brand storytelling and international sales. 

https://www.salonemilano.it/en/articles/storytelling-and-made-italy-how-video-evolving#:~:text=The%20Journeys%20were%20the%20Murano,Milan%20showroom%2C%E2%80%9D%20explains%20Sarracco.

https://remiam.databenc.it/promozione-culturale-e-turistica/artigian-tour/

https://remiam.conform.it/botteghe-artigiane/

Here are some other examples https://pieroannoni.com/virtualtours/industrial-virtual-tour/?lang=en#:~:text=BAP%20button%20factory,Watch%20the%20virtual%20tour

Meanwhile - Italy and cooperation for sovereign AI for Africa

https://www.mimit.gov.it/en/media-tools/news/india-italy-and-kenya-partner-to-drive-sovereign-ai-adoption-across-africa#:~:text=India%2C%20Italy%2C%20and%20Kenya%20Partner,people%20with%20agency%20and%20empowerment.

https://babl.ai/india-italy-and-kenya-launch-trilateral-partnership-to-expand-sovereign-ai-across-africa/

https://www.agendadigitale.eu/industry-4-0/italia-india-kenya-insieme-per-lai-in-africa-ecco-perche/