Diplomacy and support for the Made in Italy campaign

New training programs for diplomatic personnel https://www.esteri.it/en/sala_stampa/archivionotizie/diplomazia-economica/2026/03/diplomazia-e-imprese-firmati-i-nuovi-protocolli-per-rafforzare-il-made-in-italy-nel-mondo/

https://www.youtube.com/watch?v=BNUUuvy-HJM

https://www.esteri.it/it/diplomazia-economica-e-politica-commerciale/diplomaziaeconomica/sostegno-all-internazionalizzazione/archivio-delle-iniziative-a-sostegno-dell-internazionalizzazione-realizzate-nel-triennio-2020-2023/campagna-di-nation-branding-be-it/

https://www.mimit.gov.it/en/made-in-italy-en

https://www.mimit.gov.it/en/made-in-italy-en/national-day

https://www.mimit.gov.it/it/eventi-2026

https://www.mimit.gov.it/it/notizie-stampa/resilienti-attrattivi-e-competitivi-presentato-al-mimit-il-report-le-nuove-sfide-del-made-in-italy

https://www.ansa.it/sito/notizie/mondo/news_dalle_ambasciate/2026/04/10/a-new-delhi-si-celebra-la-giornata-del-made-in-italy_bfed8750-dafa-4a6d-a427-ae4415f1acb4.html

https://www.ministeroturismo.gov.it/made-in-italy-la-bellezza-dellitalia-e-piu-forte-di-qualsiasi-dazio/

https://www.youtube.com/watch?v=2moIJ7T4jN8

https://www.youtube.com/watch?v=22TaZfDxra4

from ‘Made in Italy’ to ‘Made with Italy’

https://24oreworkshop.ilsole24ore.com/il-made-in-italy-alla-prova-del-mondo-che-cambia/

https://www.balcanicaucaso.org/cp_article/lalbania-e-il-made-with-italy-il-marchio-etico-di-una-relazione-forte/

"Made with Italy" è un marchio etico che indica una collaborazione produttiva o una relazione forte tra l'Italia e un altro paese, differenziandosi dal classico "Made in Italy". A differenza dell'origine italiana totale, questa dicitura sottolinea spesso progetti di cooperazione, scambio di competenze e filiere condivise, valorizzando il legame con il know-how italiano. 

·         Significato Etico e Relazionale: Spesso utilizzato in contesti di sviluppo, progetti di partnership o cooperazione internazionale (ad esempio tra Italia e Albania), evidenzia una relazione sinergica piuttosto che la semplice origine geografica.

·         Differenza dal "Made in Italy": Il classico Made in Italy certifica che un prodotto è interamente realizzato o ha subito la trasformazione sostanziale in Italia. Il Made with Italy invece, valorizza la collaborazione italiana nel processo produttivo, anche se non tutto il prodotto è nato nel Bel Paese.

·         Valore Aggiunto: Suggerisce che il prodotto è stato realizzato "con" il contributo, il design, la tecnologia o le materie prime provenienti dall'Italia, portando con sé il "saper fare" italiano. 

·         In sintesi, mentre il Made in Italy è un'indicazione d'origine, Made with Italy è un marchio di partnership etica. 

A marketing strategy, industrial tours

https://www.italianstories.it/it/home

and industrial virtual tours

Virtual tours of Made in Italy manufacturing allow for immersive, 360-degree exploration of production facilities, showrooms, and research centers. Key examples include tours of the Pittini Group steelworks, Maddalena S.p.A. precision engineering, and La Meccanica's machinery production, highlighting craftsmanship and technology. 

Gruppo Pittini +2

Key Made in Italy Virtual Production Tours

·         Engineering & Industry:

o    Pittini Group: Features tours of steel production plants, showcasing the process and the people involved.

o    Maddalena S.p.A.: Provides a 360° tour of their Povoletto facility, including production areas, offices, and a rooftop view, available in 5 languages.

o    La Meccanica: Offers a tour of their die and machinery production facilities, including the pellet mill testing line.

o    ARET: Features high-precision mechanical grinding workshops.

·         Manufacturing & Materials:

o    BAP S.p.A.: A virtual tour showcasing button manufacturing.

o    Corozite: A tour focusing on button production from raw material.

o    FAEN: Displays a large industrial painting plant.

o    Marazzi & Ragno: Features a large 360° virtual showroom covering over 3,000 square meters.

·         Showrooms & Design:

o    Biopietra: A virtual tour of their showroom in Puegnago del Garda, showing sustainable stone products.

o    Beyond the Surface: An project showcasing the structural complexity and manufacturing of Italian sofas. 

Technology & Features

·         360° Interaction: High-definition panning allows for navigation inside factories and showrooms.

·         Informative Hotspots: Virtual points of interest (hot spots) are often embedded to provide technical details, videos, or product specs.

·         Accessibility: Most tours are accessible via standard web browsers on computers, tablets, and smartphones, and often support VR headsets for an enhanced experience.

·         Platform: Many are produced using 360° VR technology and Google Street View technology, allowing for seamless navigation. 

These tours are often created by specialized Italian firms like VisualPro 360 and IF Experience to support brand storytelling and international sales. 

https://www.salonemilano.it/en/articles/storytelling-and-made-italy-how-video-evolving#:~:text=The%20Journeys%20were%20the%20Murano,Milan%20showroom%2C%E2%80%9D%20explains%20Sarracco.

https://remiam.databenc.it/promozione-culturale-e-turistica/artigian-tour/

https://remiam.conform.it/botteghe-artigiane/

Here are some other examples https://pieroannoni.com/virtualtours/industrial-virtual-tour/?lang=en#:~:text=BAP%20button%20factory,Watch%20the%20virtual%20tour

Meanwhile - Italy and cooperation for sovereign AI for Africa

https://www.mimit.gov.it/en/media-tools/news/india-italy-and-kenya-partner-to-drive-sovereign-ai-adoption-across-africa#:~:text=India%2C%20Italy%2C%20and%20Kenya%20Partner,people%20with%20agency%20and%20empowerment.

https://babl.ai/india-italy-and-kenya-launch-trilateral-partnership-to-expand-sovereign-ai-across-africa/

https://www.agendadigitale.eu/industry-4-0/italia-india-kenya-insieme-per-lai-in-africa-ecco-perche/