Jannik
Sinner’s role since 2024
Italian tennis star Jannik Sinner was officially appointed as
an Ambassador of Italian Sports Diplomacy by the Italian Ministry of Foreign Affairs
and International Cooperation (MAECI).
The key details of his appointment include:
- The
Designation: His official title is "Ambasciatore della Diplomazia
dello Sport" (Ambassador of Sports Diplomacy).
- The
Presenter: The honor was conferred by Antonio Tajani, the Deputy Prime
Minister and Minister of Foreign Affairs, during a ceremony held at the Farnesina (the headquarters of MAECI in
Rome).
- The
Occasion: The title was given to him on January 31, 2024, immediately
following his historic victory at the Australian Open and his leading role
in Italy's Davis Cup triumph.
- The
Mission: In this role, Sinner represents Italian values, dedication,
and sportsmanship on the global stage, using his international platform to
promote the nation's image worldwide. Tajani remarked that the title is
the right recognition for an athlete who "keeps the name of Italy
high with commitment and sacrifice"
https://italoamericano.org/sinner-wins/
The official and unofficial Italian sports ambassadors
include top athletes, historic legends, and sports organizations who represent
the country internationally. The official titles are designated by the Italian
Ministry of Foreign Affairs (MAECI) as part of its Sports Diplomacy initiative,
alongside specific event ambassadors for the upcoming Milano
Cortina 2026 Winter Games.
Official Sports
Diplomacy Ambassadors
These athletes and institutions were officially appointed by
the Italian government to promote the "Made in Italy" brand,
international cooperation, and athletic excellence globally.
September 2026 Inductees (Water Sports & Athletics
Focus)
- Luna
Rossa Sailing Team (Represented by CEO Max Sirena, Alice Linussi, and
Ruggero Tita)
- Italian
Women's Paralympic Sitting Volleyball Team
- Sara
Curtis (Swimming)
- Chiara
Pellacani (Diving)
- Dariya
Derkach (Triple Jump)
- Arianna
Bridi (Open Water Swimming)
- Marta
Maggetti (Sailing)
- Alessandra
Sensini (Sailing)
- Caterina
Banti (Sailing)
- Antonio
Squizzato (Para-Sailing)
May & Mid-2026 Inductees (Motorsport and Summer
Sports)
- Francesco
Bagnaia (MotoGP)
- Valentino
Rossi (MotoGP Legend)
- Marco
Bezzecchi (MotoGP)
- Giacomo
Agostini and Max
Biaggi (Motorsport Legends)
- Gregorio
Paltrinieri (Swimming)
- Vincenzo
Nibali (Cycling)
- Filippo
Volandri (Tennis, Davis Cup Captain)
- Andy
Diaz Hernandez (Triple Jump)
- Federazione
Medico Sportiva Italiana (FMSI) (The first medical-scientific sports
institution awarded the title)
Continuing / 2025 Appointees
- Kimi
Antonelli (Formula 1)
- Gianfranco
Zola, Vincenzo
Montella, Luigi Di
Biagio, and Sofia
Cantore (Football)
- Niccolò
Campriani (Shooting / LA28 Sports Director)
- Maurizio
Margaglio (Figure Skating)
Milano Cortina 2026 Games Ambassadors
Official ambassadors designated by the organizing committee
to guide the country toward the Winter Olympic and Paralympic Games.
- Martina
Caironi (Para-athletics)
- Alessandro
Andreoni, Gabriele
Lanza, & Andrea
Macrì (Para Ice Hockey)
- Kristian
Ghedina (Alpine Skiing - Cortina Regional Ambassador)
- Anna
Comarella (Cross-Country Skiing - Cortina Regional Ambassador)
Unofficial / Commercial Sports Ambassadors
These high-profile icons serve as brand ambassadors for
major sports networks and commercial campaigns.
- Jasmine
Paolini and Alberto
Tomba: Named official ambassadors for HBO Max to front their
European winter sports and entertainment coverage.
- Francesco
Totti, Roberto
Baggio, and Fabio
Cannavaro: Appointed as the headline faces for the Betsson
Sport media and community sports club network
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